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Tuesday 26 January 2010

Avatar beats Titanic

Avatar has done it! Titanic is now only the second most successful film of all time.

Avatar's $3.2m take on Monday in the US was enough for it to overtake the doomed liner. Its total stands at $1,858m, according to Boxoffice Mojo. It will easily cross the $2bn barrier by the first weekend of February. The figures are unprecedented, but those premium ticket prices and the development of more major movie markets with more screens than Titanic could be shown on 12 years ago means this is no apple-with-apple comparison.

The only question now is: will Oscar be convinced? With the nominations not due until 2 February, there is still a long way to go, but while Avatar took the Golden Globe, Inglorious Basterds took the SAG and most recently The Hurt Locker took the PGA, pitching itself back into the fight after leaving the Globes with nothing.

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