This weekend was a big one for Avatar: it picked up the two big Golden Globes (Best Drama and Best Director for James Cameron) and once again dominated the global box office to such an extent that the question is when, not if, it will break Titanic's key records.
While Avatar is a box office behemoth the likes of which we won't see for another generation, its success did not suggest to me that the HFPA would go for it - but go for it they did. The question now is: will Oscar do the same? I hope not...
The Golden Globes held some other surprises, notably: Sandra Bullock winning Best Actress in a Drama; Jeff Bridges beating George Clooney to the Best Actor in a Drama; and all the Comedy category winners (The Hangover, Meryl Streep and Robert Downey Jnr).
Elsewhere, the Globes went with the form book: Christoph Waltz ad Mo'Nique continuing their winning ways in the supporting slots; Jason Reitman's and Sheldon Turner's Up In The Air script looks like a lock now for the Oscar; and Up and White Ribbon winning the animated and foreign movie awards respectively.
At the box office, Avatar had another incredible weekend: another $41.3m in the US and $125m (current estimates) internationally. As I write this, Avatar will be passing through the $500m barrier in the US - and it very clearly now has the legs to beat Titanic's $600.8m. Internationally, its current total of $1.1bn is just $100m short of Titanic's total - and it could pass that by Friday this week! The question now is: how far can Avatar go? £2bn?
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