Avatar finished this weekend just $2m shy of taking Titanic's all-time box office record. The blue people came oh so close to besting the ship disaster's $1,842.9m.
Its US take this weekend dropped just 16% on the previous weekend, realising a haul of $36m - and thus Avatar becomes the first film to stay at Number 1 for six weeks since Titanic 12 years ago; which ultimately did 15 weeks!!! Now that is clearly a record that will never be beaten, or at least Avatar won't beat it, because even if it stays at Number 1 until the end of February (and that is unlikely), it will face Tim Burton's Alice In Wonderland on the first weekend in March.
Avatar's US take now stands at circa $552.8m, beating The Dark Knight, and second only to the doomed ship of course. Its worldwide total now stands at circa $1,840m as Avatar has now amassed $1,288m internationally, beating Titanic's previous record of $1,242m. The latest issue of Screen International highlights the film's performance in the world's top 20 markets: France went through the $100m barrier more than a week ago, while Russia, Germany, the UK and China will all surely follow in the next fortnight as Avatar's totals in those countries range from $88m to $75m.
In many developing markets, Avatar has substantially improved on Titanic, Russia being the prime example: just $5m for the ship, and $88m for the smurfs. South Korea is another: $17m for the liner, and $70m for the blue.
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